Privacy Policy

At Front Row, we are committed to protecting your personal information. We also want to maintain the trust and confidence of every one of our homeowners, and future homeowners, as well as each visitor to our website or developments. This Privacy Notice tells you when, how and why we collect your personal information. It also explains how we use the information you give us, and how we keep it secure. Aside from helping us design and build homes that people love living in, the personal information you share with us means you’ll receive a more personalised and rewarding experience e.g. updates on new developments, progress on a specific development, information on personalising your Front Row Home and products and services that make the house-buying process smoother and easier.

What is personal information?

Personal information is any data that relates to you and identifies you, or can be used to identify you. This could be your name, an email address, an identification number, location data, or online identifiers like cookies or IP addresses.

We can only collect and use your personal information if you’ve given us your consent to use it for a particular purpose. This is known as the legal basis and we are required by law to let you know what we do with your personal information.

When do you collect my personal information?

Generally, you can browse our website without giving us any personal information, but there are certain areas where we will ask you for information about yourself. The kind of information we collect in these instances will depend on the reason for your visit e.g. enquiring about a development, asking us to get in touch with you, keeping you informed.

What kind of personal information do you collect about me?

We only collect the information that’s necessary to provide the particular service you’ve requested, and to keep you informed. This will include your name, contact details and how you prefer to be contacted. You can always choose not to give us certain information, but this may limit the level of service and personalisation we can offer you e.g. you may not get to hear about a development’s progress, or miss a show home opening.

How do you use my personal information?

We use the personal information you give us in a number of ways. Here are a few of the main ones; to offer you a personalised experience, to tell you about a show home event or provide you with updates you’ve asked for, to contact you if we need to obtain or provide additional information, to put you in touch with legal and financial professionals, to make the entire home-buying experience has smooth as possible. We will only contact you by you preferred contact method which you state at the time of filling in the form. You may be contacted in future for marketing purposes only.

How do you handle my personal information with other companies?

This is simple; we do not sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent. If we do ask for your consent, we will tell you the name of the organisation or company at the time.

If we have your permission, we may give these companies or organisations access to your data to in order to perform certain services or promote complementary products or services; reserving a home, is a good example. However, we have checks in place to ensure anyone who provides a service for us adheres to our standards and only acts upon our instruction.

How do you ensure my personal information is secure?

Frow Row is committed to protecting the personal information you entrust to us. We have adopted robust and appropriate technologies and policies, so the information we have about you is protected from loss, unauthorised access and improper use.

How long will you keep my personal information?

We will keep your personal information for as long as necessary to provide the services you have chosen and to meet UK statutory requirements. This means, if you have not yet purchased a Front Row Home we’ll keep your information typically, for up to two years after your last contact with us. If you have purchased a Front Row Home we’ll keep it typically, for up to ten years reflecting the lifespan of your warranty.

How can I amend or delete the personal information you hold about me?

You have a right to see what personal information we hold about you, and have any mistakes or out-of-date information corrected. You can ask us to stop contacting you and delete your personal information from our records at any time.

We will comply with your request within 28 days. If it looks as though circumstances could delay or prevent us from completing your request in that time, we’ll let you know. Changes to your preferences may take up to seven days to take effect.

Who is responsible for my personal information at Front Row?

Front Row Developments is the Controller of your personal information. We’ll let you know if this ever changes.

We have a Data Protection Officer at Front Row whose job it is to make sure that we comply with the law and General Data Protection Regulation.

If you have any concerns or wish to delete your personal information, or if you wish to make a complaint about the way we, or any of our partners, are handling your personal information, please contact us.

If we are unable to resolve your concerns, you have a right to take the matter to the Information Commissioner’s Office (ICO). You will find contact details on the ICO website: ico.org.uk/global/contact-us